Choose your protocol
Test 30
1 bottle · 30 days
  • Test the format with no commitment
  • Confirm the daily ritual fits
  • First subtle effects from week 3
32 CHF.- 40 CHF.- 1.07 CHF / day
Cheer Protocol 90 ★ Most Popular
3 bottles · 90 days · full saturation
  • Adaptogen plateau reached after 60 days
  • Vit D reserves stabilised after 8–12 weeks
  • One shipment — 90 days of not thinking about reorders
79 CHF.- 96 CHF.- 0.88 CHF / day
Family 150
5 bottles · 150 days · for the whole family
  • One shipment — supply for the whole family or the couple
  • Adaptogens + vit D fit every adult in the house
  • Lowest cost when shared across the household
96 CHF.- 160 CHF.- 0.64 CHF / day
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CheerChews™ Rhodolia + ashwagandha

Lift the day without the caffeine cycle.

CheerChews™ with saffron, B6 and zinc.

32.00 CHF
Prices include VAT, plus shipping costs

Available now. Delivered within 1–2 business days.

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CheerChews™ Rhodolia + ashwagandha

  • 🇨🇭 Designed in Switzerland (Swiss GMP-certified)
  • 🌸 100 mg rhodiola + 75 mg ashwagandha + 5 µg vit D + 40 mg vit C + B6 per gummy
  • 🌿 Vegan: apple + citrus pectin, no gelatin; vit D3 from lichen
  • 📦 Order by 14:00 → next-day delivery anywhere in Switzerland
  • 🛡️ Defect & damage replaced in 48h
🇨🇭
Designed in Switzerland
🌸
Rhodiola + ashwagandha + vit D
🌿
Vegan Pectin · Sugar-Free
📦
Order by 14:00 → Tomorrow
🛡️
Defect & damage guarantee

The problem isn't the adaptogen. It's tincture fatigue.

Six in ten people who buy an adaptogen supplement quietly stop taking it within fourteen days. Not because the actives fail — because the format does. Tinctures need to be measured, taste bitter, and need a glass of water. Capsules get forgotten or blocked by the swallow reflex.

We call this the cheer routine gap. A perfect adaptogen formula taken 35% of the time will always lose to an honest one taken 91% of the time. Adaptogens work cumulatively — the answer has to be a daily routine.

Tincture reality

Pipette. Count drops. Drink it bitter.

Unscrew the pipette, measure 30 drops, into a glass of water, drink it bitter. Four small frictions every day — and the taste lingers for ten minutes after.

Average outcome: 9 of 30 days actually taken.

Ritual-Fit Dosing™

Chew. Taste. Done.

Two to four gummies in ten seconds. Berry-sweet, no tincture aftertaste, no negotiation. Slips into the day you already have.

Average outcome: 27 of 30 days actually taken.

Source: Consumer Healthcare Products Association (CHPA), 2024 — adherence studies on chewable vs. tincture and capsule formats.

Two adaptogens + three micronutrients that work together.

No proprietary 'cheer complexes.' No hidden stimulants. No vague 'mind blends.' Two traditional plant extracts at doses studied in published trials — plus three micronutrients for normal immune and psychological function.

100mgRhodiola

Per gummy · 3% rosavins

Rhodiola crenulata root extract, standardised to 3% rosavins. At 4 gummies = 400 mg/day — at the top of the range studied in trials (Olsson et al., 2009). A traditional Nordic plant for 'cold climate' adaptation.

75mgAshwagandha

Per gummy · KSM-66 standard

Withania somnifera root extract. At 4 gummies = 300 mg/day — the dose studied in published clinical trials (Chandrasekhar et al., 2012). A traditional Ayurvedic plant.

5µgVitamin D3

100% NRV per gummy · 200 IU

Cholecalciferol. At 4 gummies = 20 µg = 800 IU/day (400% NRV) — relevant for Swiss winter, where 60% of adults have low 25-OH-D levels. EU health claim for normal immune function + bone maintenance.

+ 40 mg vit C + 0.7 mg B6

Per gummy

Vitamin C as water-soluble antioxidant + B6 (pyridoxine) for normal psychological function and for the synthesis of neurotransmitters from amino acids. Both at 200% NRV at 4 gummies.

Full panel: glucose syrup, sucrose, water, gelling agent (pectin), acidity regulators (citric acid, sodium citrate), Rhodiola crenulata root extract (100 mg, 3% rosavins), ashwagandha root extract (75 mg, KSM-66 standard), vitamin C (L-ascorbic acid, 40 mg), natural berry flavouring, vitamin B6 (pyridoxine HCl, 0.7 mg), cholecalciferol (vit D3, 5 µg), glazing agents (vegetable oils [coconut, canola], carnauba wax), black carrot juice concentrate, curcumin (colour).

What to expect — and what not to.

Adaptogens and vit D aren't acute boosters. There's no high in the first twenty minutes. What you get is a cumulative adaptogen effect and a refilling vit D reserve — effects show up on the week scale, not in the first hour. Here's the honest curve our customers describe — and the boundary the Swiss BLV lets us put on the page.

Day 1

The format clears the bar

Two to four gummies, ten seconds, no tincture aftertaste, no pipetting. The first thing you notice isn't the rhodiola — it's that the daily ritual doesn't interrupt. That's the entire point.

Week 3 → 6

First subtle shifts

Most describe subtle improvements from week 3: calmer attention under pressure, less 'mental fog' in the afternoon, vit D reserves start to refill — particularly noticeable in the dark Swiss winter months.

Week 8 → 12

The cheer layer is established

With consistent intake, adaptogenic effects have reached their plateau (Chandrasekhar et al., 2012, 60-day ashwagandha trial) and 25-OH-D levels are stabilised in the reference range. A real daily support, not an acute effect.

Individual experience varies. CheerChews is a food supplement and not a medical treatment. For clinical depression or anxiety disorders, please seek medical care.

One bottle is a test. Three is the protocol.

Adaptogenic effects and vit D reserves build across weeks. Which means the bottle count you choose isn't a discount tier, it's a build-up duration. Pick the one that matches what you actually want from the next months.

1 bottle

Test 30

30 days · the honest first move
  • Prove the format to yourself — 2–4 gummies, no pipette, no aftertaste.
  • Build the daily ritual. The habit locks in around day 21.
  • First subtle effects from week 3.
  • Lowest commitment, lowest risk — the honest first move.
★ Recommended Protocol
3 bottles

Cheer Protocol 90

90 days · full adaptogen saturation
  • Adaptogenic effects reach plateau after 60 days (Chandrasekhar et al., 2012).
  • Vit D reserves are stabilised after 8–12 weeks.
  • Vegan, naturally sweetened — no hidden stimulants.
  • Habit fully automated by day 66 (Lally et al., 2010).
  • One Swiss shipment — then 90 days of not thinking about reordering.
5 bottles

Family 150

150 days · for the whole family
  • One shipment for the whole household — couple, family, or you alone across five months.
  • Adaptogens + vit D is one of the few daily doses that fits every adult in the home.
  • Five months of supply: covers the complete Swiss winter months (Sept → Feb).
  • Lowest cost when shared across the household — per-person cost drops the more of you take it.

Why bottle count = build-up duration: adaptogenic effects typically take 60+ days until they reach their plateau, and 25-OH-D levels take 8–12 weeks to stabilise. A 30-day bottle tests the format. A 90-day Protocol covers the full build-up cycle. A 150-day Family pack covers the whole household through the complete Swiss winter months. Your psychological function doesn't care about your reorder calendar — it cares about whether the bottle is open this morning.

„I used to take rhodiola drops — had to measure them in the morning, they tasted bitter, and after three weeks the bottle was sitting unused in the cupboard. I've been chewing CheerChews every day for five months.“

— Salome, 36, Bern · ★★★★★ Verified buyer

Frequently asked questions.

What's the daily dose?
We recommend 2–4 gummies daily, preferably at breakfast or lunch. 2 gummies = 200 mg rhodiola + 150 mg ashwagandha + 10 µg vit D + 80 mg vit C + 1.4 mg B6 (maintenance dose). 4 gummies = full daily dose. One bottle of 60 = 15–30 days, depending on dose.
Does CheerChews make you cheerful?
No — and no serious Swiss brand is allowed to promise that. What CheerChews delivers is two traditional adaptogens at studied doses, plus vit D + vit C + B6 with the EU health claims for normal immune and psychological function. For clinical depression, please absolutely seek medical care — we are not therapy and not an antidepressant.
How is CheerChews different from MoodHugs?
MoodHugs is B-complex-focused (5 B vitamins + adaptogens as support). CheerChews is adaptogen-focused (full 400 mg rhodiola + 300 mg ashwagandha per day) with vit D as the sunshine vitamin and B6 + C as the micronutrient layer. Both can be taken together — ashwagandha doses add up to 600 mg/day, well within the range studied in trials.
How is CheerChews different from TakeItEasy?
TakeItEasy focuses on 600 mg ashwagandha per day (full KSM-66 study dose for the HPA axis). CheerChews is a combination — 400 mg rhodiola as the primary axis + 300 mg ashwagandha as support. If you had to pick one: TakeItEasy for stress / cortisol, CheerChews for general calm attention + winter months.
Is CheerChews vegan?
Yes. Gelling agent is apple + citrus pectin (no gelatin), and all actives are synthetic or plant-based (no animal origin). Vit D3 is sourced from lichen (vegan, not from lanolin).
Pregnancy, nursing, medications?
Ashwagandha and rhodiola are not recommended during pregnancy and nursing — please discuss with your doctor before use. With antidepressants, thyroid medication, or sedatives, please consult your doctor. Not recommended for those under 18.
Shipping and returns?
Order before 14:00 and we dispatch the same day from Küssnacht am Rigi — next-day delivery anywhere in Switzerland. Free shipping over 100 CHF. Defect & damage guarantee — if your order arrives wrong, defective, or damaged, report it within 7 days for a full refund or replacement (see /pages/return-and-refund).

Product details.

Full transparency: ingredients, usage, and important notes — everything open, nothing hidden behind a 'proprietary blend.'

Ingredients

Glucose syrup, sucrose, water, gelling agent (pectin), acidity regulators (citric acid, sodium citrate), Rhodiola crenulata root extract (100 mg, 3% rosavins), ashwagandha root extract (75 mg, KSM-66 standard), vitamin C (L-ascorbic acid, 40 mg), natural berry flavouring, vitamin B6 (pyridoxine HCl, 0.7 mg), cholecalciferol (vit D3, 5 µg, from lichen), glazing agents (vegetable oils [coconut, canola], carnauba wax), black carrot juice concentrate, curcumin (colour).

Vegan · Designed in Switzerland (Swiss GMP-certified).

Recommended use

2–4 gummies per day, preferably at breakfast or lunch. Chew thoroughly. One bottle of 60 = 15–30 days, depending on the chosen dose.

For full adaptogen saturation, take consistently for at least 8–12 weeks — the time adaptogenic effects typically need to reach their plateau.

Important notes

Food supplements are not a substitute for a balanced diet and not a substitute for therapy. For clinical depression or anxiety disorders, please seek medical care. Do not exceed the recommended daily dose. Keep out of reach of children.

During pregnancy, nursing, or when taking antidepressants, thyroid medication, or sedatives, please consult your doctor before use. Not for those under 18.

Why 40 CHF for a cheer support that actually gets chewed.

There's rhodiola capsules at the chemist for a third of this price and ashwagandha tinctures for half. The problem isn't the active — it's that capsules get forgotten and tinctures need to be measured. CheerChews™ is the other choice: rhodiola + ashwagandha at studied doses, with vit D + vit C + B6 as the micronutrient layer, in a format that actually becomes part of the day.

Origin

Designed in Switzerland

A Swiss GMP-certified manufacturer in canton Schwyz. Same-day dispatch, next-day delivery anywhere in Switzerland.

Stack

Two adaptogens + sunshine vitamin

Rhodiola crenulata (3% rosavins) + ashwagandha (KSM-66 standard) as the primary axis — the two classical adaptogens with the largest body of evidence. Plus vit D3 as the sunshine vitamin for grey Swiss winter months. Vit C + B6 close the micronutrient layer.

Dose

Full adaptogen daily dose at 4 gummies

At four gummies = 400 mg rhodiola + 300 mg ashwagandha + 20 µg vit D (400% NRV) + 160 mg vit C (200% NRV) + 2.8 mg B6 (200% NRV) — adaptogens at doses studied in published trials.

Compliance

Swiss BLV-compliant

We don't promise a mood miracle. We deliver the micronutrients with the EU health claims: contribution to normal immune function (vit D + C + B6), normal psychological function (B6), reduction of tiredness (vit C, B6).

Stack the routine.

Four Independently formulated gummies that pair cleanly with your CheerChews ritual. Calm attention doesn't happen in isolation — it sits between the stress axis, sleep, B-vitamin reserves, and the anti-inflammatory daytime base. Here's how you build the layered architecture around it.

Day · Stress
TakeItEasy™ Ashwagandha

TakeItEasy™

Ashwagandha

TakeItEasy complements CheerChews with the full 600 mg ashwagandha dose for the HPA axis — combined, you have both adaptogens at full daily dose.

32.00 CHF
Add to routine
Morning · B-complex
MoodHugs™ 5 B vitamins

MoodHugs™

5 B vitamins

MoodHugs delivers the five B vitamins that aren't in CheerChews. B1 + B2 + B3 + B12 close the micronutrient layer for normal psychological function.

32.00 CHF
Add to routine
Evening · Sleep
DreamDrops™ Lemon balm + chamomile

DreamDrops™

Lemon balm + chamomile

Poor sleep destroys cheer stability within a single night. Clean deep-sleep phases are the precondition for adaptogens to actually work during the day.

32.00 CHF
Add to routine
Browse the full lineup at all Swiss Gummies.