Choose your protocol
Test 30
1 bottle · 30 days
  • Test the format with no commitment
  • Confirm the morning ritual fits
  • First subtle effects from week 2
32 CHF.- 40 CHF.- 1.07 CHF / day
Mood Protocol 90 ★ Most Popular
3 bottles · 90 days · full saturation
  • B-vitamin + adaptogen reserves built after 8–12 weeks
  • Habit fully automated by day 66
  • One shipment — 90 days of not thinking about reorders
79 CHF.- 96 CHF.- 0.88 CHF / day
Family 150
5 bottles · 150 days · for the whole family
  • One shipment — supply for the whole family or the couple
  • B-complex + adaptogens fit every adult in the house
  • Lowest cost when shared across the household
96 CHF.- 160 CHF.- 0.64 CHF / day
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MoodHugs™ 5 B vitamins

Steadier mood, fewer rough afternoons.

MoodHugs™ with saffron, magnesium and B-complex.

32.00 CHF
Prices include VAT, plus shipping costs

Available now. Delivered within 1–2 business days.

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MoodHugs™ 5 B vitamins

  • 🇨🇭 Designed in Switzerland (Swiss GMP-certified)
  • 💜 5 B vitamins + 75 mg ashwagandha + 50 mg rhodiola + 50 mg L-theanine per gummy
  • 🌿 Vegan: apple + citrus pectin, no gelatin
  • 📦 Order by 14:00 → next-day delivery anywhere in Switzerland
  • 🛡️ Defect & damage replaced in 48h
🇨🇭
Designed in Switzerland
💜
5 B vitamins + 3 adaptogens
🌿
Vegan Pectin · Sugar-Free
📦
Order by 14:00 → Tomorrow
🛡️
Defect & damage guarantee

The problem isn't the B-complex. It's pill fatigue.

Six in ten people who buy a B-complex quietly stop taking it within fourteen days. Not because the actives fail — because the format does. Tablets get forgotten. Adaptogen tinctures need a pipette, a glass of water, and taste bitter before you can actually have breakfast.

We call this the mood routine gap. A perfect B-complex formula taken 35% of the time will always lose to an honest one taken 92% of the time. Your psychological function doesn't care about your order history — it cares about whether the B vitamins arrive this morning.

B-complex tablet reality

Swallow. Forget. Give up.

Large multi-colour tablet, often with that characteristic metallic mouth-feel. Gets forgotten in the cupboard. Three weeks of unused dose still sit on the counter.

Average outcome: 10 of 30 days actually taken.

Ritual-Fit Dosing™

Chew. Taste. Done.

Two to four gummies in ten seconds. Berry-sweet, no tablet aftertaste, no negotiation. Slips into the morning you already have.

Average outcome: 28 of 30 days actually taken.

Source: Consumer Healthcare Products Association (CHPA), 2024 — adherence studies on chewable vs. tablet and tincture formats.

Five B vitamins + three adaptogens that work together.

No proprietary 'mood complexes.' No hidden stimulants. No vague 'stress blends.' Five B vitamins working directly in energy and nervous-system metabolism — plus three traditional plant extracts at doses that have been studied in published trials.

5× BB vitamins

B1+B2+B3+B6+B12 · 200% NRV at 4 gummies

Thiamine, riboflavin, niacin, pyridoxine, methylcobalamin. All five contribute either to normal psychological function (B1, B6, B12) or reduction of tiredness (B2, B3). EU health claims active.

75mgAshwagandha

Per gummy · KSM-66 standard

Withania somnifera root extract. At 4 gummies = 300 mg/day — the dose studied in published clinical trials (Chandrasekhar et al., 2012). Traditionally used in Ayurveda as support during demanding periods.

50mgRhodiola

Per gummy · 3% rosavins

Rhodiola crenulata root extract, standardised to 3% rosavins. At 4 gummies = 200 mg/day — within the range studied in trials (Olsson et al., 2009). A traditional Nordic plant.

+ 50 mg L-theanine

Amino acid from green tea

An amino acid naturally found in green tea. At 4 gummies = 200 mg/day. Studied in combination with caffeine for attention (Owen et al., 2008) — in MoodHugs without caffeine, as quiet alertness alone.

Full panel: glucose syrup, sucrose, water, gelling agent (pectin), acidity regulators (citric acid, sodium citrate), ashwagandha root extract (75 mg), L-theanine (50 mg), Rhodiola crenulata root extract (50 mg), niacin (nicotinamide, 8 mg), vitamin C (L-ascorbic acid), natural berry flavouring, vitamin B6 (pyridoxine HCl, 0.7 mg), vitamin B2 (riboflavin, 0.7 mg), vitamin B1 (thiamine mononitrate, 0.55 mg), glazing agents (vegetable oils [coconut, canola], carnauba wax), vitamin B12 (methylcobalamin, 1.25 µg), black carrot juice concentrate, curcumin (colour).

What to expect — and what not to.

B vitamins and adaptogens aren't acute mood-boosters. There's no high in the first twenty minutes. What you get is a cumulative micronutrient layer and an adaptogenic support — effects show up on the week scale, not in the first hour. Here's the honest curve our customers describe — and the boundary the Swiss BLV lets us put on the page.

Day 1

The format clears the bar

Two to four gummies, ten seconds, no tablet aftertaste, no pipetting. The first thing you notice isn't the B vitamin — it's that the morning ritual doesn't interrupt. That's the entire point.

Week 2 → 4

First subtle shifts

Most describe subtle improvements from week 2: less midday dip, calmer attention between meetings, less 'tired for no reason.' B-vitamin reserves are being topped up; adaptogenic effects typically take 4–8 weeks of consistent intake.

Week 8 → 12

The mood layer is established

With consistent intake, plasma B12, B6, and folate are stable in the upper third of the reference ranges, and adaptogenic effects have reached their plateau. The Chandrasekhar trial (2012) showed measurable ashwagandha effects on stress scales after 60 days of intake.

Individual experience varies. MoodHugs is a food supplement and not a medical treatment. For clinical depression or anxiety disorders, please seek medical care.

One bottle is a test. Three is the protocol.

Mood-supporting micronutrients build across weeks — B-vitamin reserves, plasma folate, adaptogenic effects. Which means the bottle count you choose isn't a discount tier, it's a build-up duration. Pick the one that matches what you actually want from the next months.

1 bottle

Test 30

30 days · the honest first move
  • Prove the format to yourself — 2–4 gummies, no pipette, no aftertaste.
  • Build the morning ritual. The habit locks in around day 21.
  • First subtle effects from week 2.
  • Lowest commitment, lowest risk — the honest first move.
★ Recommended Protocol
3 bottles

Mood Protocol 90

90 days · full mood saturation
  • B-vitamin reserves take 8–12 weeks to fully build up.
  • Adaptogenic effects reach their plateau after 60 days (Chandrasekhar et al., 2012).
  • Vegan, naturally sweetened — no hidden stimulants.
  • Habit fully automated by day 66 (Lally et al., 2010).
  • One Swiss shipment — then 90 days of not thinking about reordering.
5 bottles

Family 150

150 days · for the whole family
  • One shipment for the whole household — couple, family, or you alone across five months.
  • B-complex + adaptogens are micronutrients + traditional plants that fit every adult in the home.
  • Five months of supply: covers a full stress cycle plus the next quarter.
  • Lowest cost when shared across the household — per-person cost drops the more of you take it.

Why bottle count = build-up duration: plasma B vitamins typically take 8–12 weeks until they reach stable plateaus, and adaptogenic effects need 60+ days. A 30-day bottle tests the format. A 90-day Protocol covers the full build-up cycle. A 150-day Family pack covers the whole household through a complete quarter. Your psychological function doesn't care about your reorder calendar — it cares about whether the bottle is open this morning.

„I had a B-complex bottle and an ashwagandha tincture in the cupboard for years, both half-full. MoodHugs is the first mood support I've actually taken every day for eight months — no pipettes, no big tablets, just chewed.“

— Caroline, 39, Bern · ★★★★★ Verified buyer

Frequently asked questions.

What's the daily dose?
We recommend 2–4 gummies daily, preferably at breakfast. 2 gummies = 100% NRV of all five B vitamins + 150 mg ashwagandha + 100 mg rhodiola + 100 mg L-theanine (maintenance dose). 4 gummies = full daily dose. One bottle of 60 = 15–30 days, depending on dose.
Does MoodHugs make you happy?
No — and no serious Swiss brand is allowed to promise that. What MoodHugs delivers is B vitamins that contribute to normal psychological function and reduction of tiredness, plus three adaptogenic plant extracts traditionally used during demanding periods. For clinical depression, please absolutely seek medical care — we are not therapy and not an antidepressant.
How is MoodHugs different from TakeItEasy?
TakeItEasy focuses on 600 mg ashwagandha per day (stress / cortisol regulation). MoodHugs focuses on the 5-vitamin B complex (mood / psychological function / energy), with 300 mg ashwagandha + rhodiola + L-theanine as the adaptogenic support layer. Both can be taken together — ashwagandha doses add up to 900 mg/day, well within the range studied in trials.
Is MoodHugs vegan?
Yes. Gelling agent is apple + citrus pectin (no gelatin), and all actives are synthetic or plant-based (no animal origin). Vegan, said plainly.
How quickly will I notice anything?
Day 1 the format itself — no big tablets, no bitter tincture. Subtle effects (less midday dip, calmer attention) typically show up from week 2. Adaptogenic effects take 60+ days of consistent intake.
Pregnancy, nursing, medications?
Ashwagandha and rhodiola are not recommended during pregnancy and nursing — please discuss with your doctor before use. With antidepressants, thyroid medication, or sedatives, please consult your doctor. Not recommended for those under 18.
Shipping and returns?
Order before 14:00 and we dispatch the same day from Küssnacht am Rigi — next-day delivery anywhere in Switzerland. Free shipping over 100 CHF. Defect & damage guarantee — if your order arrives wrong, defective, or damaged, report it within 7 days for a full refund or replacement (see /pages/return-and-refund).

Product details.

Full transparency: ingredients, usage, and important notes — everything open, nothing hidden behind a 'proprietary blend.'

Ingredients

Glucose syrup, sucrose, water, gelling agent (pectin), acidity regulators (citric acid, sodium citrate), ashwagandha root extract (75 mg, KSM-66 standard), L-theanine (50 mg), Rhodiola crenulata root extract (50 mg, 3% rosavins), niacin (nicotinamide, 8 mg), vitamin C (L-ascorbic acid), natural berry flavouring, vitamin B6 (pyridoxine HCl, 0.7 mg), vitamin B2 (riboflavin, 0.7 mg), vitamin B1 (thiamine mononitrate, 0.55 mg), glazing agents (vegetable oils [coconut, canola], carnauba wax), vitamin B12 (methylcobalamin, 1.25 µg), black carrot juice concentrate, curcumin (colour).

Vegan · Designed in Switzerland (Swiss GMP-certified).

Recommended use

2–4 gummies per day, preferably at breakfast. Chew thoroughly. One bottle of 60 = 15–30 days, depending on the chosen dose.

For full mood saturation, take consistently for at least 8–12 weeks — the time plasma B vitamins and adaptogenic effects typically need to reach their plateaus.

Important notes

Food supplements are not a substitute for a balanced diet and not a substitute for therapy. For clinical depression or anxiety disorders, please seek medical care. Do not exceed the recommended daily dose. Keep out of reach of children.

During pregnancy, nursing, or when taking antidepressants, thyroid medication, or sedatives, please consult your doctor before use. Not for those under 18.

Why 40 CHF for a mood support that actually gets chewed.

There's B-complex tablets at the chemist for a third of this price and adaptogen tinctures for half. The problem isn't the active — it's that tablets get forgotten in the morning and tinctures need to be measured with a pipette when all you want is to start your day. MoodHugs™ is the other choice: five B vitamins at full daily dose plus three adaptogenic plant extracts, in a format that actually becomes part of breakfast.

Origin

Designed in Switzerland

A Swiss GMP-certified manufacturer in canton Schwyz. Same-day dispatch, next-day delivery anywhere in Switzerland.

Stack

Five B vitamins + three adaptogens

B1, B2, B3, B6, B12 for the EU-authorised mood and energy claims. Plus ashwagandha (KSM-66 standard), Rhodiola crenulata (3% rosavins), and L-theanine — the three classical adaptogens, traditionally used as support during mentally demanding periods.

Dose

Full B-complex dose per day

At four gummies = 200% NRV of all five B vitamins + 300 mg ashwagandha + 200 mg rhodiola + 200 mg L-theanine — all adaptogens at doses that have been studied in published trials.

Compliance

Swiss BLV-compliant

We don't promise a happiness miracle. We deliver the B vitamins with the EU health claims: contribution to normal psychological function, reduction of tiredness + fatigue, normal nervous system function.

Stack the routine.

Four Independently formulated gummies that pair cleanly with your MoodHugs ritual. Mood doesn't happen in isolation — it sits between sleep quality, the stress axis, antioxidant protection, and the anti-inflammatory daytime base. Here's how you build the layered architecture around it.

Day · Stress
TakeItEasy™ Ashwagandha

TakeItEasy™

Ashwagandha

TakeItEasy complements MoodHugs with the full 600 mg ashwagandha dose for the HPA axis — mood support + stress support in the same routine.

32.00 CHF
Add to routine
Evening · Sleep
DreamDrops™ Lemon balm + chamomile

DreamDrops™

Lemon balm + chamomile

Poor sleep destroys mood stability within a single night. Clean deep-sleep phases are the precondition for the B vitamins and adaptogens to actually work during the day.

32.00 CHF
Add to routine
Morning · Antioxidant
Radiance™ Vitamin C + selenium

Radiance™

Vitamin C + selenium

Vitamin C is a cofactor for the synthesis of dopamine and noradrenaline. Antioxidant protection and the B-vitamin layer work in the same direction.

32.00 CHF
Add to routine
Browse the full lineup at all Swiss Gummies.