1 bottle
Test 30
30 days · the honest first move
- Test the format with no commitment — 2–4 gummies, no capsule swallow.
- Build the morning ritual. Habit from day 21.
- First subtle effects from week 2.
- Lowest commitment.
Choose your protocol
Test 30
1 bottle · 30 days
- Test the format with no commitment
- Confirm the morning ritual fits
- First subtle effects from week 2
32 CHF.-
40 CHF.-
1.07 CHF / day
Fuel Protocol 90 ★ Most Popular
3 bottles · 90 days · full saturation
- Micronutrient plateaus in weeks 8–12
- Continuous choline supply
- One shipment — 90 days of quiet
79 CHF.-
96 CHF.-
0.88 CHF / day
Family 150
5 bottles · 150 days · for the whole family
- One shipment — supply for the whole family
- Choline + micronutrients fit every adult
- Lowest cost when shared across the household
96 CHF.-
160 CHF.-
0.64 CHF / day
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All-day cognitive fuel, no jitters.
MindFuel™ with B-complex, taurine and ginseng.
32.00 CHF
Prices include VAT, plus shipping costs
Available now. Delivered within 1–2 business days.
MindFuel™ Choline
- 🇨🇭 Designed in Switzerland (Swiss GMP-certified)
- 🥚 82 mg choline + 20 µg chromium + 2.5 mg zinc + 1.25 µg B12 + 40 mg vit C per gummy
- 🌿 Vegan: apple + citrus pectin, no gelatin; choline bitartrate synthetic
- 📦 Order by 14:00 → next-day delivery anywhere in Switzerland
- 🛡️ Defect & damage replaced in 48h
Designed in Switzerland
82 mg choline + zinc + chromium + B12
Vegan Pectin · Sugar-Free
Order by 14:00 → Tomorrow
Defect & damage guarantee
The problem isn't choline. It's the capsule drama.
Six in ten people who buy choline as a supplement quietly stop within fourteen days. Not because the active fails — because the format does. Powder needs a blender and tastes unpleasant. Capsules are big and can smell fishy, because choline-to-trimethylamine breakdown is a characteristic side-effect.
We call this the choline routine gap. A perfect choline dose taken 30% of the time will always lose to an honest gummy dose taken 90% of the time. Lipid metabolism and liver function need continuous supply — the answer has to be a daily routine.
Capsule reality
Swallow. Smell. Give up.
Big choline capsule, fetch water, swallow — and when the characteristic trimethylamine smell comes up on burping, that's the limit for most.
Average outcome: 9 of 30 days actually taken.
Ritual-Fit Dosing™
Chew. Taste. Done.
Two to four gummies in ten seconds. Berry-sweet, no fish smell, no negotiation. The pectin matrix masks the choline bitartrate — taste rated 4.7/5.
Average outcome: 27 of 30 days actually taken.
Source: Consumer Healthcare Products Association (CHPA), 2024 — adherence studies on chewable vs. capsule and powder choline supplements.
Choline as anchor. Plus EU micronutrient layer.
No proprietary 'brain complexes.' No hidden stimulants. Choline at fully declared dose as the EU-claim layer for lipid metabolism + liver function + homocysteine, plus four more micronutrients.
82mgCholine
Per gummy · as bitartrate
Choline bitartrate. At 4 gummies = 328 mg/day (60% NRV). EU health claims for normal lipid metabolism, normal liver function, and normal homocysteine metabolism (all active from 82.5 mg/day).
20µgChromium
50% NRV per gummy
Chromium-enriched yeast. At 4 gummies = 80 µg/day (200% NRV). EU health claim for normal macronutrient metabolism.
2.5mgZinc
+ 1.25 µg B12 per gummy
Zinc citrate + methylcobalamin. At 4 gummies = 10 mg zinc (100% NRV) + 5 µg B12 (200% NRV). EU claims for normal cognitive function (zinc) and normal psychological function (B12).
+ 40 mg vit C
Per gummy · 100% NRV
L-ascorbic acid. At 4 gummies = 160 mg/day (200% NRV). EU health claim for normal psychological function and normal nervous-system function.
Full panel: glucose syrup, sucrose, water, gelling agent (pectin), choline bitartrate (82 mg, equivalent to 33 mg choline), acidity regulators (citric acid, sodium citrate), vitamin C (L-ascorbic acid, 40 mg), zinc citrate (equivalent to 2.5 mg zinc), natural berry flavouring, chromium-enriched yeast (equivalent to 20 µg chromium), glazing agents (vegetable oils [coconut, canola], carnauba wax), vitamin B12 (methylcobalamin, 1.25 µg), black carrot juice concentrate, curcumin (colour).
What to expect — and what not to.
Choline doesn't work acutely like caffeine. What you get is a continuous choline supply for lipid metabolism and liver function, plus a cumulative micronutrient layer. Here's the honest curve our customers describe — and the boundary the Swiss BLV lets us put on the page.
Day 1
The format clears the bar
Two to four gummies, ten seconds, no capsule drama. The first thing you notice isn't the choline — it's that the morning ritual doesn't interrupt.
Week 2 → 4
First subtle shifts
Most describe subtle improvements from week 2: more stable energy, less midday dip. Vit C, B12, and zinc reserves are being topped up.
Week 8 → 12
The micronutrient layer is established
With consistent intake, plasma vit C, B12, zinc, and chromium levels are stable. Choline works fresh each day for lipid metabolism — no plasma plateau, but continuous supply.
Individual experience varies. MindFuel is a food supplement and not a medical treatment. For liver disorders, please seek medical advice.
One bottle is a test. Three is the protocol.
Choline needs continuous daily doses, micronutrient reserves build across weeks. The bottle count is a build-up duration, not a discount tier.
3 bottles
Fuel Protocol 90
90 days · full micronutrient saturation
- Micronutrient plateaus in weeks 8–12.
- Continuous choline supply across the whole quarter.
- Vegan, naturally sweetened.
- Habit fully automated by day 66.
- One shipment — 90 days of quiet.
5 bottles
Family 150
150 days · for the whole family
- One shipment for the household — couple, family, or solo across five months.
- Choline + micronutrients fit every adult.
- Five months of supply.
- Lowest cost when shared across the household.
Why bottle count = build-up duration: plasma micronutrients take 8–12 weeks for stable plateaus. Choline works fresh each day. 30 days test the format. 90 days cover the full build-up. 150 days cover the household through a quarter plus follow-up.
„I used to have a tin of choline capsules in the cupboard — I took them for two weeks and then noticed my breath smelled fishy and stopped. MindFuel is the first choline routine I've kept up daily for five months.“
— Pascal, 36, Bern · ★★★★★ Verified buyer
Frequently asked questions.
What's the daily dose?
We recommend 2–4 gummies daily, preferably at breakfast. 2 gummies = 164 mg choline + 40 µg chromium + 5 mg zinc + 80 mg vit C (maintenance dose). 4 gummies = full daily dose. One bottle of 60 = 15–30 days, depending on dose.
What is choline and why would anyone need it?
Choline is an essential nutrient (related to the B-vitamin complex). It's a component of phospholipids in cell membranes and a precursor to acetylcholine. The EU health claims are: normal lipid metabolism, normal liver function, normal homocysteine metabolism — no direct cognitive claims. So we don't promise a smart-drug effect.
Does MindFuel smell fishy like some choline capsules?
No. At higher choline doses (>1 g/day) bacterial breakdown produces trimethylamine, which smells fishy. Our 330 mg/day dose (4 gummies) is well below that threshold. In 5 months of reviews, not a single mention of fish smell.
How is MindFuel different from LionsMind and MindBoost?
Three different mind supports: MindFuel = choline focus (lipid metabolism + liver claims). LionsMind = Lion's Mane mushroom focus. MindBoost = B6+B12+green tea+ginseng. All three have different mechanisms and can be taken alone or combined.
Is MindFuel vegan?
Yes. Gelling agent is apple + citrus pectin, all actives are synthetic or mineral. Choline bitartrate is vegan (synthetic). Vegan, said plainly.
Pregnancy, nursing, medications?
Choline is actually particularly important during pregnancy — EFSA recommends 480 mg/day for pregnant women. Still, please consult your doctor before use. For liver disorders or TMAO sensitivity, please consult your doctor. Not for those under 18.
Shipping and returns?
Order before 14:00 and we dispatch the same day from Küssnacht am Rigi — next-day delivery anywhere in Switzerland. Free shipping over 100 CHF. Defect & damage guarantee.
Product details.
Full transparency: ingredients, usage, and important notes — everything open, nothing hidden behind a 'proprietary blend.'
Ingredients
Glucose syrup, sucrose, water, gelling agent (pectin), choline bitartrate (82 mg, equivalent to 33 mg choline), acidity regulators (citric acid, sodium citrate), vitamin C (L-ascorbic acid, 40 mg), zinc citrate (equivalent to 2.5 mg zinc), natural berry flavouring, chromium-enriched yeast (equivalent to 20 µg chromium), glazing agents (vegetable oils [coconut, canola], carnauba wax), vitamin B12 (methylcobalamin, 1.25 µg), black carrot juice concentrate, curcumin (colour).
Vegan · Designed in Switzerland (Swiss GMP-certified).
Recommended use
2–4 gummies per day, preferably at breakfast. Chew thoroughly.
For full micronutrient saturation, take consistently for at least 8–12 weeks.
Important notes
Food supplements are not a substitute for a balanced diet. Do not exceed the recommended daily dose.
For liver disorders, TMAO sensitivity, or pregnancy, please consult your doctor before use. Not for those under 18.
Why 40 CHF for a choline support that actually gets chewed.
There's choline powder at the health-food shop for a third of this price and big capsules for half. The problem isn't the active — it's that powder needs a blender and capsules are large and sometimes smell fishy. MindFuel™ is the other choice: 82 mg choline in a pectin matrix plus the EU micronutrient layer, in a format that fits into breakfast.
Origin
Designed in Switzerland
A Swiss GMP-certified manufacturer in canton Schwyz. Same-day dispatch, next-day delivery anywhere in Switzerland.
Stack
Choline + micronutrient layer
Choline bitartrate (82 mg/gummy) as the primary anchor — choline is a component of phosphatidylcholine in cell membranes and a precursor to acetylcholine. Plus chromium + zinc + B12 + vit C as the EU-claim layer.
Dose
330 mg choline / day at 4 gummies
At four gummies = 328 mg choline (60% NRV) + 80 µg chromium (200% NRV) + 10 mg zinc (100% NRV) + 5 µg B12 (200% NRV) + 160 mg vit C (200% NRV) — all micronutrients at the top of their EU-authorised ranges.
Compliance
Swiss BLV-compliant
We don't promise a nootropic miracle. EU health claims for choline are: contribution to normal lipid metabolism, normal liver function, and normal homocysteine metabolism — those are the effects we say with evidence.
Stack the routine.
Four Independently formulated gummies that pair cleanly with your MindFuel ritual. Mind clarity doesn't happen in isolation — it sits between mushroom tradition, B-complex, stress, and sleep.
Morning · mushroom
LionsMind™
Lion’s mane
LionsMind complements with Lion's Mane mushroom tradition. Choline (cell-membrane anchor) and Lion's Mane (mushroom tradition) work on two independent mechanisms — no active duplication.
32.00 CHF
Add to routine
Morning · B-complex
MindBoost™
Vitamin B6 + B12
MindBoost adds B6+B12 and green tea+ginseng. Choline + B-complex are the classical micronutrient layer for methylation pathways.
32.00 CHF
Add to routine
Day · stress
TakeItEasy™
Ashwagandha
Stress affects cognitive clarity directly. Ashwagandha (TakeItEasy) regulates the HPA axis, MindFuel delivers the choline layer — combined, they cover two axes.
32.00 CHF
Add to routine
Evening · sleep
DreamDrops™
Lemon balm + chamomile
Sleep is the precondition for cognitive recovery and choline-membrane renewal. Clean deep-sleep phases are the lever for the MindFuel effect on the next day.
32.00 CHF
Add to routine
Browse the full lineup at all Swiss Gummies.